Vitra: Design Guide and Exchanges with Experts
Reform supported
Process and services
Simon Widmer supported Vitra in the creation of the «Environmental Design Guide» – a circular innovation tool – bringing in learnings from the creation of the Circular Design Guide (by the Ellen MacArthur Foundation and IDEO), examples of other tools and best practices in the circular design ecosystem. This included creative prompts, tips and best practices for the innovation teams during the concept creation and development stages.
Simon Widmer together with Reform built bridges to experts on circular assessment and measurement tools (metrics to compare different circular strategies and material options), material pioneers and circular economy events. This was followed by the facilitation of three workshops between the Vitra and FREITAG innovation teams. The exchanges fostered mutual learning and inspiration on innovation, culture and organisational implementation.
Key areas of focus
- Strategy and roadmap
- Tools and innovation process
- Competence building
Impact
The «Environmental Design Guide» is now being used by teams across Vitra in the creation of new products and services, as well as improvements and redesign of the current product range.
Through the curated and trust-based exchange, Vitra and FREITAG were able to discover new perspectives, gain insights and inspiration for their own innovation processes and organisational development. Also, the exchanges helped the teams to avoid pitfalls and navigate challenges on the circular journey. In particular, they inspired the adoption of a new idea pitching and innovation process in Vitra.
Co-Lead at Reform
Testimonials
«It has been an absolute pleasure working with Simon and Sarra, whose expertise in Circular Economy, sustainability and strategy has significantly enriched our design and development processes. Simon and Sarra helped us develop the Vitra environmental design guide that has been crucial in integrating sustainability considerations from the very start of our projects. They also organized several exchanges with the company FREITAG, which allowed us to engage in invaluable exchanges on circularity, sustainability, and innovation. They are not only experts in their field but also exceptional moderators who always make you feel supported during our collaborations. I highly recommend Simon and Sarra to anyone seeking to elevate their circular initiatives. Their knowledge, professionalism, and approachable demeanor make them outstanding partners in any project focused on circularity, design and innovation.»
Carlo Shayeb, Product innovation and design, Vitra
Illustration: © Vitra
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