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References – fouta everyday towels
fouta everyday towels
fouta manufactures versatile organic cotton towels suitable for everyday use, with timeless designs, tried and true craftsmanship and quality made to last. Each and every towel is manufactured with social and environmental awareness and responsibility.
fouta was created by Sarra Ganouchi with the aim of promoting intercultural exchange and developing a socially and ecologically sustainable value chain.
These basic values are also reflected not only in the superior product design, but in the company’s high-end processes and communication as well.
The Zurich start-up managed to build an impressive, international media footprint and place the products in over 50 Swiss design stores.
fouta was designed and established by Sarra Ganouchi and after seven years successfully sold to the Austrian textile company Getzner.
Our services
- Strategic design
- Vision (vision and values)
- Strategie (strategy development, brand and design development, brand and design management, business design)
- Process (service and experience design)
- Content & form (product design, branding, visual and content communication)
Collaborators
- GRAUWERT Beni Sutter (graphic design)
- Judith Schwyter (text, communication)
- Janine Iten (interaction design)
- Jonas Weibel (photography)
- Michel Gilgen (photography)
References – Other projects
Other projects