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David Büsser

Partner, designer

David (he/him) believes in the power of design to drive for social transformation. With his contagious optimism and avid curiosity, he is committed to positive change. For him, good design always comes from dialogue. That is why the lateral thinker with an affinity for technology prefers to co-create in an interdisciplinary environment. As a designer and consultant, he works at the intersection of strategy, design and technology. David has significant cross-media expertise, many years of experience in visual communication and branding, and an expertise in experience and service design. Before founding Reform in 2012, he worked for agencies both in Switzerland and abroad. His work has received international recognition, such as the German Design Award and Red Dot Award.

David is a member of the management board at Reform.

David Büsser
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Sarra Ganouchi

Partner, designer

Sarra (she/her) sees strategic design as an important and effective tool to promote sustainable development. She is passionate about building a more inclusive, tolerant and fair world. For her, existence supersedes possessions, as much as actions speak louder than words. With her optimistic and cordial nature, she always manages to inspire others with her elaborate ideas and strategies. Her analytical thinking and wide-ranging expertise in design and business economics have always made Sarra bear the final objective in mind, while keenly observing social developments. In addition to her many years of experience as an entrepreneur and in developing new business models, her expertise equally spans strategic design, brand development and management, design leadership and management, sustainable development and circular economy.

Sarra is a member of the management board at Reform and affiliated B Leader at B Lab Switzerland.

Sarra Ganouchi

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