The future is regenerative
Reform is a
A
Our interdisciplinary team at Reform consists of dedicated experts who, together with our clients, pursue the goal of shaping a regenerative future and driving positive change in the economy, society, and the environment.
David Büsser
David (he/him) sees design as the ideal and most efficient tool to drive sustainable development. He is deeply committed to creating a more social, tolerant, and just world. As a technology-savvy designer and consultant, David operates at the intersection of strategy, design, and technology. He is known for his cross-media expertise, extensive experience in visual communication and branding, as well as his proficiency in experience and service design. Before founding Reform in 2012, David worked for agencies both domestically and internationally. His work has received international recognition, including awards such as the German Design Award and the Red Dot Award.
Sarra Ganouchi
Sarra (she/her) is dedicated to driving positive change with her infectious optimism, and she loves to inspire others to do the same. Since 2020, she has been a partner and managing director at Reform. She brings together extensive entrepreneurial experience with expertise in strategic design, regenerative development, and circular design. After completing her bachelor’s and master’s degrees in design at the Zurich University of the Arts, she founded a branding agency and her own circular design-inspired textile company, fouta – everyday towels made to last. Sarra has played a significant role in shaping Reform’s realignment and values, leading the company to become a certified B Corp. As an RSA Fellow, Nominator in the circular design category at the Design Preis Schweiz, co-initiator of the Circular Design Circle, and the SEEK association, Sarra is committed to social progress, sustainability, and regeneration.
Selina Hotz
Selina (she/her) is a consultant with a wholehearted approach. With her empathetic nature and analytical skills, she guides organizations in integrating effective collaborative work practices into their daily routines and developing offerings, structures, and solutions that cater to the needs of people. After obtaining her master’s degree in psychology from the University of Bern, Selina gained extensive experience in change management and has since been using her expertise to support companies in implementing substantive, structural, and cultural transformations. Alongside her partners at Purpose Schweiz, she assists companies in adopting the principles of steward-ownership as the legal ownership structure for their organizations.
Lara Odermatt
Lara (she/her) has a Bachelor of Science in Environmental Engineering with a specialisation in Environmental Systems and Sustainable Development and a minor in Education. She fascinated by methods that activate people for sustainable development and change because she believes that together, with a large dose of creativity, we can make a significant impact. With her warm and empathetic nature, she can effectively understand the needs of others and develop suitable solutions. Lara is excited to contribute her knowledge and personality in collaboration.
Judith Schwyter
Judith (she/her) prefers changes and creative solutions over routines and rigid structures, and she enthusiastically embraces learning new things. As a freelance journalist, author, and communication expert, she is passionate about exploring new perspectives, understanding people, and sharing their stories in a clear, engaging, and emotional way. After completing her bachelor’s degree in design at the Zurich University of the Arts, she pursued her master’s in cultural journalism at the University of the Arts in Berlin. Judith has extensive experience as an editor and journalist in the documentary film industry, as well as in public relations for companies, foundations, NGOs, and public institutions.
Simon Widmer
Simon (he/him) is a compassionate and enthusiastic expert in circular design, infusing his projects with a deep connection to nature and his background in yoga. After working as a strategy consultant at McKinsey & Company, he spent 7 years at the Ellen MacArthur Foundation, co-developing the Circular Design Program and the Circular Design Guide. Today, he is an independent and experienced circular design consultant with an M.A. in strategy and international management, as well as an M.Sc, CEMS master in international management from the University of St.Gallen (HSG). In addition to his consultancy work, Simon also works as a project manager at ecos, contributing to shaping an innovation platform, and as an RSA Fellow, he is dedicated to social progress and the exchange of ideas and innovations.
We are convinced that we can only address the challenges of our time collectively.
For each project in the field of
Circular design, regenerative design
FINK
Franziska Marxer
Michel Hueter
Milani
Rytec Circular
Studio Colony
Studio MK2
Organizational development
Our guiding principles
Purpose
We exist to create a better world for future generations.
Vision
Our vision is a resilient, balanced, and regenerative world, where every company acts as a driving force for good and contributes to a just and enjoyable future for all.
Values
Appreciation: We value and are grateful for the diversity, uniqueness, and contribution of each individual. We understand ourselves as part of the greater whole and cultivate a culture of openness, inclusion, and mutual respect.
Altruism: We advocate for the long-term well-being of all people, the community, and the planet. We act from empathy and a profound sense of connection, compassionately considering the needs and perspectives of others.
Responsibility: As an integral part of nature, we take responsibility for ourselves, the community, and the planet. We act with honesty and transparency, valuing authentic relationships and respectful collaboration.
Business as a force for good
As a certified B Corp company, Reform is part of a movement dedicated to using the economy as a force for positive change. B Corporations demonstrate the highest standards in terms of social and environmental responsibility, transparency, and accountability.
Reform contributes 5% of its total working hours pro bono each year, including for projects such as SEEK, the Circular Design Circle (CDC), and as a nominator in the Circular Design category of the Swiss Design Award.
We are a member of 1% for the Planet and donate one percent of our annual revenue to environmental protection. In addition, a further 1% of our revenue goes to projects in the areas of ‹People› and ‹Prosperity›.
- 1% for the Planet: Terrabiom is committed to the restoration of natural and urban ecosystems – from the soil up. Everything they do is locally focused, collaborative, and regenerative ‹by design›.
- 1% for the People & Prosperity: The Society for Threatened Peoples does important work to protect and advocate for the rights of indigenous peoples worldwide.
Engagements
Circular Design Circle
Sarra Ganouchi and Simon Widmer are the initiators of the Circular Design Circles (CDC), an open and inclusive community aimed at strengthening the practice of circular design in Switzerland and promoting positive change. The CDC is part of Impact Hub Zurich.
Association SEEK
Sarra Ganouchi and Judith Schwyter are the main initiators of the association SEEK (Sharing Examples Empowering Knowledge). The association seeks to inspire people through generous sharing of knowledge and positive ideas, encouraging them to use their economic activities as a force for change and actively participate in shaping a better future.
Design Prize Switzerland
Sarra Ganouchi and Simon Widmer are nominators in the circular design category at the Design Prize Switzerland.
Memberships & partnerships
Circular Economy Switzerland (Member)
Design Prize Switzerland (Network partner)
Gislerprotokoll (Member)
Mercator Foundation (Communication pool)
öbu – Swiss Business Council for Sustainable Development (Member)
One Planet Lab (Partner)
swisscleantech (Member)
Swiss Design Association SDA (Member)
Swiss Triple Impact STI (Member)